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Business model design

Business model design

Learn how to identify a market gap, comes up with a business idea, develop a product offering, an approach to market with clear business model, guaranteed revenue streams. Define what sets the business apart from competitors (differentiation/ comparative advantage.

This training will cover the following in business idea validation and business model implementation 

  • How to Identify the problem your business is trying to solve 
  • How to identify the solution to the problem 
  • How to come up with a value preposition 
  • How to differentiate your business from existing alternatives to your product 
  • How to be innovative and develop product uniqueness 
  • How to effectively define customers segments and customer targeting 
  •  how to choose both distribution and communication channels to reach your customers  
  • How to prioritize customer segments based on profitability 
  •  Customer relationship management and customer experience
  •  Identify and optimize revenue streams through cross selling 
  •  How to identify key required resources for your business success  
  • The key activities and tactic to implement 
  •  How to identify key partnerships that bring success 
  •  Defining the financial capital required for the business 



5,000.00 KSh
5000.0 KES 5,000.00 KSh
5,000.00 KSh
Responsible Hilda Muteshi
Last Update 03/14/2025
Completion Time 4 hours 20 minutes
Members 1
SME Masterclasses
    • Business Modelling Introduction
  • Business modelling for ideas
    1Lessons · 2 hr
    • Developing Business Ideas
      New
  • Reviewing MSMEs Business Model
    1Lessons · 2 hr
    • Developing a Business Model
      New