introduction

Product research is any research you conduct to better inform your product and understand your user and market. Unlike  user research, product research goes beyond evaluating the user experience and includes market analysis, pricing, feature prioritization, and assessing business viability.

It helps you understand the world you are bringing your product into, and what your users expect to do with a product like yours so you can use their insights to influence development and design decisions.

Product research can be conducted in multiple ways, such as talking directly to users in focus groups or user interviews, or through product experimentation, usability tests and competitive analysis.

• Product competitor profiling : Discover who is leading the market, who your direct and indirect competitors are, and what similar products are available to your users at what price
• Product preference  research: Understand the user, including their needs, pain points, likes and dislikes, and characteristics—both as a consumer and user of your product
• Product User experience (UX) research: Learn how your user perceives and interacts with your product—where they click, which paths they follow, and where they search for information on-page
• User aspirations : Uncover what your users’ needs and problems are, validate ideas for potential solutions before development, and apply user insights to your product strategy
• product lifecycle management research : Adapt the mindset of an ever-evolving product and user; conduct research continuously throughout the product lifecycle and ensure all decisions are informed by user insights