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Awareness raising is not enough to change behaviour. SBCC is a systematic process that uses communication to influence individuals and communities to adopt behaviors that lead to positive outcomes, particularly in areas like health, development, and social issues.  SBCC can be used to address a wide range of social issues, including: - Promoting health behaviors (e.g., vaccination, hygiene, use of toilets, ending GBV, promoting peace, adoption of new farming practices, family planning, nutrition etc). Raising awareness about social issues (e.g., gender equality, environmental protection).  Mobilizing communities to take action (e.g., disaster preparedness, community development).  Staff will learn how to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change. 

This masterclass is designed for NGO staff working in Gender, WASH, peacebuilding, food security, health and nutrition, It empowers participants to design strategic communication initiatives that effectively drive social behavior change and enhance community impact. 

Your LOGO is not a brand, its just a symbol of identity. Gain expert insights into building a lasting Non profit brand, branding for NGOs positioning, strategic innovative fundraising and resource mobilization techniques that sustain impactful projects and organizational growth. In order to mobilize resources, there is a need for Non profit organizations to position themselves, differentiate themselves and build strong brands that leave a lasting impression in the community. This training equips founders, directors, head of programmes with skills and capabilities to design programs that align with community needs and donor landscape. To maintain a sense of purpose, communicate the purpose and sustain the organizations' ability to mobilize resources.

The training will cover the following

·       Positioning your organization

·       Donors and partnership Development

·       Preparing for donors and partner visits

·       Developing a resource mobilization strategy

·       Communication for resource mobilization.

Learn the art of crafting persuasive proposals that align with funder priorities and increase the likelihood of securing essential project funding.

Acquire essential skills in project monitoring and evaluation to assess performance, measure success, and foster data-driven improvement.

Unlock innovative product development strategies to create, refine, and launch market-ready products that meet customer needs and drive growth.

Learn to craft comprehensive business plans that align with strategic goals, attract investment, and support sustainable growth.

Master advanced sales techniques, impactful marketing strategies, and effective communication skills to boost customer engagement and accelerate business growth.

Business enterprises develop a product offering, an approach to market with clear revenue streams. comes up with a business idea and model of implementation

Business enterprises are able to plan within available resources. Come up with a viable business plan that is profitable

Business enterprises develop product specific strategies. Each learner develops marketing strategy.

Business enterprises can use internet and social media tools for business eg ecommerce, Facebook, twitter, Instagram, website. Business enterprises develop simple website and online pages for their business

Business enterprises are able to asses market gaps, analyse competition and suggest products ideas that they can offer. Market gap report

Business enterprises are able to redesign their products, their packaging to respond to customer desires, needs and convenience. 

You have a degree in statistics, project management or monitoring and evaluation, but lack practical experience in data-driven research, project implementation, and analysis. This opportunity will help you master essential skills, providing a platform to design impactful solutions through evidence linking practice to realities of crosscutting challenges and evaluate success effectively for impact.